Brown is the New White? Macy's Teaches Racism 101
Filed in archive Latin Culture , Latin Issues by Eliane on July 26, 2007

Mi Blog Es Tu Blog reports that "macy
's department this week said it will no longer sell a T-shirt" which says "Brown is the New White". The T-Shirt was made for Latino shoppers.
Macy's apologized, and the T-Shirt will not be sold anymore:
"We apologize if customers have found some of the merchandise offensive and have removed the style that they found objectionable."
I followed a link from the original article and found this:
"The T-shirt, which reads "Brown is the New White" is offensive, according to Hispanic marketing expert Dr. Ed Rincon."
It would have been funny, if it wasn't ridiculous. Do you need a "Hispanic marketing expert" to explain that this remark is offensive? I'm sure the air-headed who came up with this sh*t, thought it was clever, and Laura reports that some are claiming "the T-Shirt is actually pretty cool" - but they all have missed the point.
"Brown is the new white" implies that white is better, is more cool, more desirable. And that's Racism 101.
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Brown+is+the+new+white Macys Tshirt Latin culture racism offensive apology Brown white latin brown+w
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