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Brown is the New White? Macy's Teaches Racism 101

Filed in archive Latin Culture , Latin Issues by Eliane on July 26, 2007

Brown is the New White Macys.jpg

Mi Blog Es Tu Blog reports that "macylinks's department this week said it will no longer sell a T-shirt" which says "Brown is the New White". The T-Shirt was made for Latino shoppers.

Macy's apologized, and the T-Shirt will not be sold anymore:

"We apologize if customers have found some of the merchandise offensive and have removed the style that they found objectionable."

I followed a link from the original article and found this:

"The T-shirt, which reads "Brown is the New White" is offensive, according to Hispanic marketing expert Dr. Ed Rincon."

It would have been funny, if it wasn't ridiculous. Do you need a "Hispanic marketing expert" to explain that this remark is offensive? I'm sure the air-headed who came up with this sh*t, thought it was clever, and Laura reports that some are claiming "the T-Shirt is actually pretty cool" - but they all have missed the point.

"Brown is the new white" implies that white is better, is more cool, more desirable. And that's Racism 101.




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Permalink: Brown is the New White? Macy's Teaches Racism 101
Tags: Brown+is+the+new+white  Macys  Tshirt  Latin  culture  racism  offensive  apology  Brown  white  latin  brown+w 

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