This is cool. Specially on summer!

Research with Hispanic consumers has shown that we care about the temperature of our beverages more than with any other consumer group. That actually make sense, since we're mostly from places with hot temperatures and long summers.

Here's the cool news: Coors Brewing Company's has created cold activated labels, that helps ensuring that every Coors Light bottle is really cold.

Paul Mendieta, Marketing Director of U.S. Hispanic & Latin America for Coors Brewing Company says:

"Our research shows that Hispanic consumers will go to many lengths to get the coldest beer possible, an insight incorporated into a new TV commercial introducing this product innovation. The label on Coors Light and Coors bottles features mountains in a Thermochromatic ink that turn blue when the beer has been chilled to the perfect temperature of about 42 degrees Fahrenheit or lower for ice cold refreshment."

The Cold Activated Bottle is available on all 12-ounce Coors Light and Coors bottles at participating bars, restaurants, groceries, convenience stores and liquor stores.

Cold activated labels - really cool!

More info: Coors Brewing Company Website