VOY to Create a Latin Channel on Joost

Filed in archive Latin Culture , Latin News on February 23, 2007

"VOY, a leading Latin digital media company, today announced a partnership with Joost to provide programming for its innovative IPTV service. VOY will deliver branded channels, including a slate of fresh Latin programming, via Joosts global distribution platform.

VOY's channels will feature a variety of programming created by award-winning Latino producers from across the U.S. and latin america. From short films, to magazine shows and popular TV series, VOY's programming delivers Latin pop culture while focusing on the issues and ideas that affect Latinos.

"VOY is proud to join forces with Joost on their global venture. Together we seek to serve the Latino community and those interested in Latin culture with great programming delivered in an innovative way that reflects today's consumers," said Fernando Espuelas, founder and CEO of VOY. "Latinos are the foremost consumers of technology and media in the U.S. With Joost, we connect this sophisticated audience with relevant content on a leading edge platform that has natural appeal to VOY's global audience."

"We are partnering with VOY to deliver programming that is relevant to Latino viewers, and others interested in Latin culture," said Fredrik de Wahl, CEO of Joost. "VOY will provide Joost viewers with unique and engaging programming in a broad array of genres."

Joost, which is still in beta, provides an innovative platform combining the best of television with the best of the Internet, through a secure, peer-to-peer streaming technology service that can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

The VOY channels will include a variety of programming including:

- VOY Filmmaker Showcase features the best short films, music videos and commercials made by Latinos or featuring Latinos.

- LatinEyes is a magazine show highlighting Latin culture in the United States and abroad. From political, historical and entertainment figures, Latin Eyes highlights Latinos who are making an impact in the U.S. and around the world as well as products, places and events that shape the Latino experience.

- VOY to Hollywood features celebrity interviews, featurettes and behind-the-scenes news on movies and shows that interest Latinos.

- Hola America!, a news magazine focused on Latino personalities who are making an impact in the United States. Guest on the show have included: Eva Longoria (Desperate Housewives), Lupe Ontiveros (Desperate Housewives, Storytelling, etc), Tony Plana (Ugly Betty) Richard Riordan (Mayor of Los Angeles), Chip and Kim McAllister (Winners of Amazing Race).

- LowLos, A weekly show dedicated to Lowriders and the Lowriding culture, lifestyle.

- (IN)Pulse, A VOY original hosted weekly show on all things entertainment with a Latino twist. We take the pulse on the latest happenings in the music, film and television industry and report what's cool to Latino youth today."

Source: http://www.hispanicprwire.com