Latin Americans, just like everybody else around the world, love their music. The style of their music is beyond comparison with any other. The style is an embodiment of the geographical and cultural aspects of their lives. The music falls into different genres; namely, Salsa and Bachata. Other genres are regional Mexican music and Latin pop. All these genres – and the industry as a whole – have benefited greatly from streaming.
Revenues from this type of music have increased massively in the last 2-3 years.
In 2017, revenues increased by 44%.
That is exceptional considering revenues in the global music industry grew by 8.1%.
Industry projections indicate that revenues from Latin music will increase in 2018 and beyond.
Exposure to millions of people
Streaming services have helped push Latin music to the global audience. This, coupled with lyrics-translation apps and sites, has catapulted the music to levels it never enjoyed before. The fact that Latin America has a population of close to 700 million has also made the music popular for streaming and translation. With Spanish and Portuguese being the two most widely spoken languages among Latinos, the popularity of music in these languages will only grow.
The algorithms used by the streaming sites are recommending Latin music to more listeners.
All the best streaming services rate and recommend Latin music highly. These services include:
- Apple Music
Increased exposure to mainstream channels
In the past, Latin acts (musicians, bands, and artists) had to do a lot of work to penetrate mainstream channels. In fact, they had to do more than their colleagues in other parts of the world. However, they now enjoy global prominence as their music gets widespread listenership from all parts of the world. The non-Latin speaking parts of the world have embraced Latino music and streaming services have played a crucial role in encouraging this level of acceptance.
Streaming services have broken down the barriers that previously stood in the path of Latino music. Some of these barriers slowed the global acceptance of Latino music too. The barriers made it more difficult for Latin musicians to expand the reach of their music to various countries around the world. Today, their music reaches everywhere rather than being limited to Latino speaking countries only.
What the streaming services have given Latin music is exposure.
Latino music can now travel faster, easily, and more effectively courtesy of streaming services.
With time, Latino music may have earned universal acceptance and listenership on their own.
However, streaming services and translation tools have accelerated its acceptance worldwide.